Timing is everything in sports—and not only on the track or playing field. Fans need to gain entry to their seats quickly and efficiently, and concession operators have to move their goods at a rapid pace. Most important, sports organizers and officials need to time competitors precisely and track split-second plays in events as diverse as car races, horse races and marathons. 

Over the past several years, RFID has become an integral part of a growing number of sports and sports-related activities. RFID is even being incorporated into sports equipment to help golfers find their balls and memorabilia collectors authenticate their prized objects. 

RFID is rapidly rising through the wide world of sports to become a major-league player, the surface is just being scratched. "The technology is well suited to support a number of different sports."